30 Sep The Eve Appeal
Posted at 01:44h in Experience
We launched a campaign to increase awareness of gynaecological cancers through the new sex education curriculum in schools for The Eve Appeal. Put Cancer on the Curriculum received widespread media attention and celebrity endorsement – with political engagement at the highest level and official backing from over 15 national organisations, including the Royal College of Obstetricians and Gynaecologists. The reach of the campaign so far on social media has been 20 million people, with over 96 media articles and campaign mentions nationally.