06 Aug Roche Ophthalmology
OVID Health works with Roche Ophthalmology to deliver an integrated public affairs and public relations campaign to raise the profile of ophthalmology amongst Parliamentarians and policy makers. The programme is designed to address challenges and create solutions to improve outcomes for patients with eye diseases.
Consolidating existing research and insights from patient groups, we developed policy asks and a messaging narrative around the NHS patient pathway in ophthalmology, covering system capacity, commissioning and reimbursement. The narrative is to be communicated across external channels, including Parliamentary events as well as political and trade media, and is informing the development of visually engaging materials highlighting the impact of eye diseases on patients’ lives, as well as the need for action to improve the landscape of care. Both building on existing relationships and creating new ones, we are working across the political, policy and media environments, to position Roche as a leader in eye health and call for improvements in care.