Roudie has worked in public policy and campaigning for over 15 years. She is the former Head of Government Affairs at the ABPI and previously led Pfizer UK’s corporate public affairs function.
She worked for Boris Johnson across policy and strategic development in the health, life sciences, tech and charity sectors at City Hall, securing £200m for life science and digital health hubs in London. Roudie began her career as an Oxfam campaigner and has advised life sciences, health and technology clients

David leads OVID’s Public Affairs practice. David has spent over a decade in public affairs, advising a wide range of life science companies in the UK and globally. He has delivered strategic communications and public affairs campaigns for several leading pharmaceutical companies, including clients in the oncology space.​ He advised Novartis Oncology for two years, including on campaigns on ‘How to retain the Cancer Drugs Fund’ – a key revenue pipeline for their portfolio. He also worked with them to raise parliamentary awareness of neuroendocrine cancers. He helps clients navigate and shape an increasingly complex UK healthcare landscape.

Cat has been collaborating with healthcare clients to do things differently and create change for over 25 years.

She cut her teeth in healthcare communications at the Royal Society of Medicine and the Royal College of Nursing.

Over the following two decades, Cat has worked within pharma (AstraZeneca), and at various global healthcare agencies (including Havas, Ogilvy, Edelman, Ketchum, Cohn & Wolfe) in senior roles, most recently as Head of PR and Advocacy.

She has delivered numerous award-winning communications and patient advocacy programmes at international, European and national level. Her expertise spans the full spectrum of communications – disease awareness, corporate reputation, change and internal communications, issues management and product PR – and patient engagement and advocacy.

She has worked across a multitude of therapy areas, including immunology, infectious diseases, neurology, oncology, ophthalmology, rare diseases, and women’s health.

She is driven by devising original communications campaigns and activities that have a tangible impact on behaviour, medical practice and policy.

Richard is responsible for ensuring the agency runs smoothly. Over the past five years Richard has created bespoke platforms for OVID which mean we have some of the best systems in the business including industry-leading IT and data security. As a degree-qualified professional engineer, Richard has a strong background in technology, finance and project management. Prior to OVID, Richard worked as Vice President of R&D at a global engineering firm, leading major infrastructure projects as well as roles in the manufacturing and transport sectors. He has a passion for STEM education and is experienced handling procurement with large and medium-sized pharmaceutical companies. ​

Joe is the founder of Deltapoll and is the architect of online political polling in the UK. He was previously Head of Political and Social Research for Europe, the Middle East and Africa at YouGov, having begun as a research director at the very start of the company back in 2000. He has been an affiliated lecturer at the University of Cambridge, is a visiting professor at the University of Sheffield and a visiting Research Fellow at the University of Manchester.

Prof Salisbury was Director of Immunisation at the Department of Health until the end of 2013. He was responsible for the National Immunisation Programme and led the introduction of many new vaccines. He is the chair of the WHO Global Certification Commission for Polio Eradication and an Associate Fellow at Chatham House’s Global Health Programme. He previously chaired the WHO’s Strategic Advisory Group of Experts on Immunization, the WHO committee that sets global immunization policy. He was made a Companion of the Order of the Bath in 2001.

Jack joined OVID from the Royal College of General Practitioners (RCGP), where he led on workforce policy. He has extensive experience working with clinicians and NHS leaders to develop solutions to complex policy challenges and translating those solutions for wider audiences. He led the production of several RCGP publications and was instrumental in preparing guidance to support the delivery of COVID-19 vaccinations in primary care. Prior to this, Jack worked in charities and membership organisations across the health and higher education sectors.

Alex has a wealth of experience across consumer and pharmaceutical as well as clients such as Public Health England and global health coalitions. Alex led Specsavers’ busy press office account and has spent the past decade at two major global agencies, Virgo Health and Freuds. She has delivered everything from press campaigns, large-scale social media campaigns, HCP influencer projects and disease awareness in areas such as breast cancer and dementia. She has worked on some of the most notable campaigns of the past five years, including ‘Fellowes Work Colleague of the Future’ (most awarded PR health campaign in 2020), the Dementia Friends campaign, Estée Lauder’s Virtual Self-Check Breast Cancer Campaign, Nurofen’s Gender Pain Gap and the Global Myopia Awareness Coalition.

Oliver is a Biotechnology and Enterprise graduate with experience in health policy, social media comms and public affairs. He joined OVID from Freuds where he supported COVID-19 vaccine awareness campaigns for the Cabinet Office (liaising with social media influencers and content influencers); as well as working for Public Health England on an obesity awareness programme. Oliver spent a year in Pfizer’s policy and public affairs team working across multiple therapy areas, including rare diseases. He also operated as an enterprise consultant to a MedTech start-up in Far-UVC products after graduation. 

Sharon creates and implements strategies to help transform OVID. Her natural energy and enthusiasm drives her desire and joy in seeing others succeed. She is fluent in Japanese, with a working law degree and has worked as a Human Resources Director in several multimillion companies operating in the USA, Japan, Europe and the UK. In addition to her legal experience, she is also a qualified Project Manager, Accredited Mediator and Executive Coach and has experience in the Technology sector.

Robbie joined OVID from a medical communications agency where he worked on their largest global client account in gene therapy – managing ad boards, congresses, symposiums and web content. Before that Robbie worked in the PR team of this agency working across multiple campaigns, internal comms, social content and corporate engagement. Before entering healthcare communications, Robbie worked as a healthcare assistant in an NHS intensive care unit and as a marketing intern. He has a degree in Human Geography from the University of British Columbia.

Joanna previously worked at global health communications consultancy Syneos Health. Over the past three years, Joanna has supported global pharmaceutical firms and other healthcare clients – where she has specialised in media strategies and launch communications. During her time in agency, Joanna has managed media relations activities for clients and has also developed web and social media content. Before entering consultancy, she worked at a specialist HIV hospital in London where she wrote website articles and supported patients.

Kat brings over 15 years of experience within both charity and agency environments, as well as her love for storytelling and demystifying complex science. She started her career at Jeans for Genes before moving to MEND – a charity providing support for overweight children – and consolidated her expertise at Ogilvy Healthworld and Chandler Chicco Agency, among others. Kat has considerable expertise in messaging, narrative development and running award winning disease awareness campaigns, including in the areas of atrial fibrillation (Boehringer Ingelheim), pulmonology (Boehringer Ingelheim) and psoriatic arthritis (AbbVie). Growing up with two brothers with complex health needs, Katherine experienced first-hand the impact of clear and precise health messaging and the importance of a patient-centric approach.

Maddy is an Arts and Sciences graduate with a background in genetics, bioinformatics and science communication. After returning from her Erasmus year at the University of Seville, she interned at Genomics England as a content writer supporting the communications, marketing and engagement teams. She wrote her final year dissertation on the implementation of the NHS Genomic Medicine Service for paediatric rare diseases, and also played an active role in the UCL Musical theatre society as a performer, production team member and events officer. She Joins us as part of OVID’s inaugural internship scheme!

Rachael is our Deputy Head of Patient Partnerships and has over 10-years of policy and public affairs experience in the health and life sciences sectors. Prior to working in consultancy, Rachael held several in-house roles working with global pharmaceutical companies, biotech start-ups, medical research charities and academic organisations.    

Between 2016 and 2018, Rachael managed the Bioindustry Association’s public affairs activities during the fallout of the EU referendum and the development of the 2017 Life Sciences Industrial Strategy. She also led the organisation’s policy development on rare diseases, cell and gene therapies and genomics, including establishing the UK’s Rare Disease Industry Group – a coalition of pharmaceutical companies which continues to advocate for better access to orphan medicines.  

In 2019, Rachael moved to the Francis Crick Institute, a world-renowned biomedical research centre, to take on the role of strategic adviser to the Institute’s Director and Nobel Laureate, Sir Paul Nurse.  

Rachael joined consultancy in 2021 and she particularly enjoys working with clients to make complex scientific topics easy for policymakers and members of the public to understand.  

Samina has 25 years of healthcare communications experience working in the pharmaceutical, advocacy and public health sector. She has worked on a number of award-winning disease awareness campaigns in obesity (Abbott/Men’s Health), glaucoma (Pfizer), epilepsy (UCB Pharma) and Hepatitis C (Gilead Sciences). Coupled to her extensive agency experience, Samina spent 3 years working at the Royal Marsden NHS Trust leading communications on a new electronic care record for London, supporting end of life care and urgent care planning. Her NHS work provided not only an inside view of the UK clinical commissioning environment but also the importance of patient centric care from the frontline.

Sarah joined OVID from New Zealand, where she worked as a Parliamentary Communications, Research and Policy Officer for Green MPs Chlöe Swarbrick and Jan Logie. She is an English and Sociology graduate, and holds a Postgraduate Certificate in Health Policy, Planning and Service Delivery. In her previous role, Sarah worked on a successful campaign to cover birth injuries under New Zealand’s accident compensation scheme, and helped to secure additional funding for specialist eating disorder services via the Government’s 2022 budget.

Emma has over 9 years of experience in healthcare policy, advocacy and communications at a UK, Australian and global level. She has joined OVID from MHP Group where she led a series of award-winning oncology campaigns focusing on patient advocacy, value assessments, and lung cancer where she worked to establish partnerships with the World Economic Forum. Emma has considerable UK policy knowledge, working for the British Medical Association as a Senior Advisor focusing on social care policy and devolved nations spending. Before emigrating to the UK, she was a Special Advisor to an Australian Health Minister leading multiple campaigns and legislative changes in health and social welfare.

Sean has five years’ experience advising clients in the health sector, including medical societies, non-profit organisations and pharmaceutical companies. He previously advised at MHP, emotive and Spink agencies, where he led strategy development, campaign execution and client relationships at a UK, European and global level. His clients have included AstraZeneca, United European Gastroenterology, Bowel Research UK and BEAMA. He has extensive experience in media relations and has secured coverage in publications across the UK and Europe.