The Eve Appeal

The Eve Appeal

Supporting their ‘Go Red’ campaign, OVID took the lead in launching the ‘Educating Eve’ tips – advice for women for speaking about gynecological health with older and younger relatives. Using YouGov results from an exclusive poll we gained exceptional national media coverage across broadcast and print, as well as celebrity endorsements and follow-up features. The project was successfully completed within a tight two-week timeframe, and across all outlets reached almost 50 million people in the UK.