20 Jul OVID Health partners with HexTransforma Healthcare to give patients more ownership of their care
OVID Health (OVID), the independent specialist healthcare communications agency, today announced it is working with Brighton-based health-tech company HexTransforma Healthcare (HexTransforma), to help develop and deliver the organisation’s PR strategy, including the launch of two products before the end of the year.
With the far-reaching impact of the COVID-19 pandemic still emerging, patients’ treatment and care continues to be disrupted, with global health systems under huge pressure to restore services and cut backlogs – particularly for people waiting for non-urgent surgery and treatment.
Through digital innovation, HexTransforma aims to give patients greater ownership of their care across different parts of the healthcare system. They want to enable more joined-up care where people have more than one disease, and allow clinicians to make treatment decisions based on the whole patient journey.
The company’s products include AI-driven machine learning solutions to remotely triage orthopaedic patients, as well as identifying post-operative complications and infections that require attention, without the need for resource-intensive hospital and GP visits. It is also delivering the first global self-service, Book-To-Theatre platform for medical tourism.
OVID’s strategic support is focussed on building brand awareness of the company, its products and leadership team.
Jenny Ousbey, Managing Director and Founder, OVID Health: “COVID-19 has really demonstrated the need for digital ways to manage health, which HexTransforma are directly responding to. Their products will have great impact on patients and the NHS. We are thrilled to be working with the team and look forward to sharing our expertise in health communications to build their corporate narrative and deliver the right messages to inspire conversations with key stakeholders.”
Jean-Luc Bressard, CEO of HexTransforma, commented: “When patients have greater agency over their healthcare, we see better outcomes. This is a very exciting time for our company and we are pleased to have OVID’s support as we continue to rapidly scale our business and develop and deliver technological solutions that make a positive contribution to patient outcomes.”
The team at OVID is experienced in advising and delivering strategic projects for start-ups NHS organisations, healthcare charities and the pharmaceutical industry.