18 Mar Dos and don’ts for your investor pitch deck
Many budding startups will be looking forward to the 15th annual BIO-Europe Spring conference next week. It’s expected to bring together over 2,500 top executives from global biotech, pharma and finance – a perfect opportunity to gain exposure to an international audience of potential partners and investors.
A critical tool for all entrepreneurs and startups is an investor pitch deck. Since capital is the lifeblood of any early-stage company, having a coherent deck that communicates your ideas and asks effectively, but also stands out from the crowd, is vital.
We understand that preparing a perfect pitch deck can be challenging and time consuming, so here are our dos and don’ts for you to consider when starting this process:
- Tell a compelling and interesting story that shows your passion for the business and wider industry – even better if you can share a personal experience!
- Have a soundbite for investors to remember you by – a short, snappy tagline is always favourable.
- Include visually interesting diagrams and images to help explain your concepts and remove the need for lengthy sections of text.
- Show off your team! Investors want to know who, as well as what, they are investing in. Show why your team’s experience means they can deliver your business plan.
- Make sure the content is accessible to your audience and not only a minority of experts – there is no guarantee that investors will have the same level of scientific knowledge as you, and they may get lost amongst jargon and acronyms.
- Be afraid of repetition, telling your audience your key messages throughout the deck will provide clarity and impact.
- Use an out-of-date deck. Continuously update your presentation as new information and metrics become available.
- Make the deck more than 20 slides long or you will lose the attention of your audience. You can always include further information in an appendix or follow up email.
- Use poor layouts and low-quality images – images should be at least 300dpi and a true representation of your brand and offering.
- Make the investor access your deck via Google Docs, Dropbox, or another online service, as this just creates a barrier to the investor actually reading it. Always be ready to share your deck in a simple PDF format in advance of a meeting.
To chat to us about how we can support your investor relations, get in touch with OVID Health at [email protected].